Fairway is more of an Upper West side institution than a grocery store. It's been part of our weekend ritual for over 3 years now. It sells the most affordable and genuinely fresh produce sourced from family farms - olives from Greece, cheese from Vermont, fresh orange juice from Florida, farm-raised lamb from New Zealand...you get the idea.
Who says grocery shopping can't be fun? Unlike Whole Foods and other very clinical supermarkets, Fairway is a madhouse. The signs are quirky and cheeky, the butchers are flirty and the check-out queues resemble concert ticket lines. This NYT story has a picture of the elevator that we ride since we have a stroller to push around. It can get as crammed as a Mumbai commuter train, and thank heavens, lasts only 16 seconds!
No comments:
Post a Comment